Blog
Search Everywhere Optimization: Reinventing Student Discovery for the AI Era
For decades, the enrollment funnel followed a familiar script: search, click, visit, inquire. That script no longer describes how decisions […]
January 20, 2026
Why Continuous Program Portfolio Management Is Now a Competitive and Compliance Imperative
In today’s higher education landscape, the pressure to adapt has never been higher. Institutions are facing increased demands for transparency, […]
January 20, 2026
Five Ways Higher Ed Teams Can Improve AEO This Month
There’s a growing tension I’m hearing across higher education marketing and enrollment teams right now: AI is answering students’ questions […]
January 20, 2026
What Is “Cost of Attendance”?
When it comes to budgeting and paying for college, things can get confusing quickly. Students and parents are faced with […]
January 20, 2026
Online Enrollment Strategy in a Search-Driven Market
Online enrollment now happens in a national, search-driven market where visibility, clarity, and trust determine which programs students consider. This […]
January 20, 2026
Iran’s universities have long been a battleground, where protests happen and students fight for the future
Iran’s current wave of protests continues to spread across the country, as the United States weighs military intervention. Meanwhile, many […]
January 20, 2026
Some hard-earned lessons from Detroit on how to protect the safety net for community partners in research
For the past 10 years, I have worked on closing the communication gaps that keep older adults at arm’s length […]
January 20, 2026
Answer Engine Optimization (AEO) Higher Ed
Artificial Intelligence (AI) is fundamentally reshaping how students discover colleges and universities, and how higher education institutions are evaluated before […]
January 20, 2026
The Future of Online Learning Is AI-Powered
AI-powered online learning is reshaping how higher education supports students, scales care, and prepares learners for an evolving workforce. This […]
January 20, 2026